Make the topic clear
We condense approved information into a message with a clear business context. Length and tone reflect the professional contacts being addressed.
B2B email marketing from a clear brief
Start useful conversations with business partners.
We support email campaigns for B2B offers in trade and services. A specific occasion, understandable content and a named response route form the foundation. Audiences are selected using documented consent.
Our contribution
From the message to the response
Agree the presentation
Copy, design and links are reviewed together. One approved version records the content to be used for the intended professional audience.
Continue the conversation
We plan the handover from campaign responses to personal handling. Enquiries receive suitable owners, while unsubscribes are recorded and respected separately.
An illustrative project brief
Example: an additional service
An email tells consenting business partners about an additional service. It explains one relevant application and offers a personal response route. Interested contacts are passed to the team responsible for the offer.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Start a conversation
Let’s discuss what your project needs.
Which partners and information need to come together in your project? Explain the occasion so we can discuss a clearly defined assignment.
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Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany